Challenge:
The team had new hires who had little experience in social media and content management.
Task:
I was assigned the responsibility of training and guiding them for three weeks on the ins and outs of social media management.
Action:
I designed and led a hybrid training program for three social media and content interns, covering:
• Content writing
• Design thinking
• Meta Ads
• Ethics and best engagement practices
• Scheduling and monitoring, etc.
Each session included a theoretical lesson and a hands-on assignments.
Result:
• Within three weeks, the trainees were able to:
• Run Meta ads independently
• Draft content calendars
• Create, schedule, and publish content
• Handle general social media management (setup, data tracking, iteration, etc.)